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November, 2008

Should you have a web site built during an economic slump?

By on November 28, 2008

With the economy on every one’s mind these days a question arises for small businesses…

Should I have a web site built for my business during an economic slump?

Well that depends on why you want a website! If you want a website just so you can say you have a website for your business then I would say no. A lot of business owners have somebody slap up a mediocre website so they can tell folks they have a website. That way they don’t sound like they are behind the times.

Other business owners learn a little about making simple web pages and they make their own. While this seems like a great way to save some up front expense, it often leads to frustration. Folks find that they don’t have time to learn how to do everything they want to do, so they end up with a website full of the dreaded “under construction” or “coming soon” pages. Since they know very little about real internet marketing, they get frustrated trying to figure out to get visitors to their website.

While the discount website or “DIY” website sound like a savings, often times these sites do very little to help the business bring in new clients. They are not the kind of website you want for your business if you want to actually bring in new clients. Ask around, how many business owners do you know who’s websites are doing little to nothing for their bottom line. Even some very expensive, fancy websites do not actually generate any real retail business.

If you want a website for your business you should focus on having a website that is designed to not only look good, but actually generate new clients!

Now more than ever it is important to make sure that your marketing is being used to it’s fullest potential. Your internet marketing is no exception. You want to make sure that you choose a web designer who knows web marketing and how to build you a loyal customer base.

Now is the time to build a direct response web marketing campaign that is designed to suit your specific needs. When the economy is tough, the businesses who thrive are the ones that are smart enough to improve and hone their marketing and advertising. The ones that slack off tend to wither and die.

You should most certainly utilize internet marketing to drive customers to your store, restaurant, bar, service business or any other business you may own. With many retail businesses finding it hard to compete with the internet, a competent internet marketing consultant can help your business thrive using the internet.

Call now to get in touch to schedule your free consultation.



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